Coding

Treepex APP

Credits:

Client: Treepex

Executive Creative Director: Beqa Meparishvili
Creative Director: Bibi Asatiani
Art Director: Tamta Malazonia
Designers: Tamta Malazonia, Nika Monaselidze, Nino Khurtsilava, Sergio Titenkov
Copywriter: Lasha Babuadze
Chief Strategist: Lado Malazonia
Digital Planner: Sandro Javakhishvili
Social Media Manager: Levan Sirbiladze
Client Service Director: Tamar Tsintsadze
Account Manager: Inga Svanidze
UX Designer: Zura Chavchanidze

Producer: Tami Morchiladze
Production and Post-Production Manager: Natia Nikoleishvili
Director: Tami Morchiladze, Beqa Meparishvili
DOP: Luka Nakashidze
Art Department: Tekla Berdzenishvili
Costume Designer: Tekla Berdzenishvili
Make-Up Artist: Eka Chikhladze
Editor: Goga Tsikolia
CG: Sandro Nakashidze
Sound Design: Paata “Godfather” Godziashvili, Irakli Putkaradze
Color Grading: Goga Tsikolia
3D Animation: Nika Maisuradze
App Developers: Constantine Tvalashvili
Influencer Marketing Agency: Influence Georgia

Project Description:

An environmental disaster is knocking on our doors. Everyone knows it but not everyone cares. A “greenovative” online platform Treepex, that was planting trees throughout the world, while working on these sensitive issues, realized the need to go a non-traditional way.
For three months, we’ve been carefully planning and crafting a campaign which basically included 3 main phases.

Phase one:
We needed something big and provocative. So, our team created a full scale mockup of an innovative Treepex gadget, a simulated device and its accessories including cartridges based on tree DNA, wireless charger and mobile APP and even more.

Phase two:
It quickly started to gain attention from all around the world. People were arguing whether this gadget was real or fake.

Phase three:
Finally as the campaign reached its peak, we knew it was the right time to tell the harsh truth by releasing a revealing video.

We strongly believe it was not just a buzz that we’ve created, but we gave people something to think about and even pushed them just a bit to change their behavior and motivated them to take action.


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